FRAME IT. NAME IT. CLAIM IT
Your roadmap to Uncopyability starts here
Does this feel like you?
You’re working harder than ever but your growth has stalled
And it’s taking your confidence with it.
You didn’t hit a storm that forced a new course
It’s worse. The wind in your sails just died
You’re in the Doldrums
You rowed harder. You bought courses. You hired consultants with cookie-cutter solutions and vanilla visions. Still no wind
Everyone said “be different” but it wasn’t enough
Being different can go to hell.
You have to be the ‘Only’
Because that’s where you started. No playbook. No decks. No theatre. Just a perspective and a burning flame.
Customers didn’t just buy. They believed. You stood for something. Were valued. Were relevant.
What made you successful is still inside you
You just need to see it through new eyes. Then name it, and amplify the hell out of it.
You’re not here to row harder. You’re here to build a Category-of-One that people can rally behind
And when you frame, name, and claim it?
YOU OWN IT
What’s The Solution?
The only way out of the Doldrums is to rediscover and name the thing only you can own.
We will align upon your biggest challenge and start to surface the gaps in how you currently position and communicate your offer.
This is crucial as we hit the ground running with a clear plan and agreed deliverables in the next session …
Haven’t had your FREE 20 minute Uncopyability Kickstarter? Then book here
This is where we go deeper into your challenge and build clarity and confidence in the way forward.
Here’s what we will discover :
Your MONSTER - the current problem you’re fighting on behalf of your customers
Your CATEGORY-OF-ONE - the solution to that problem that you will frame, name, and claim
Your UNCOPYABILITY – the unique ‘how’ you use to solve the problem. Only you do it in this way
If you’ve completed your Kickstarter call you can book your 90 minute Uncopyability Quick Wins call now. It costs $250 AUD (approx $170 USD, £130 GBP)
Why is this important to me?
I spent years building brands that won
But watched their distinctive edge get sanded down
Determined not to follow into safe and same
I went deep on Uncopyability and tested it on myself
The real breakthrough? Giving myself permission to live it.
Now I use that experience to help clients do the work only they can do – and unleash their Aliveness.
Every day
Why Uncopyability matters to you?
Uncopyability is more crucial now than ever.
Here’s why:
If you use others’ language you compete on their terms, (usually on price) and not the value you add
If you aren’t the category leader you’re just fighting with the category followers for the leftovers. Do you really want that?
A clear Monster + Category-of-One unites your best customers around a shared point of view … yours!
How we unlock your Uncopyability?
Hard in practice but easy in principle.
This is how it works:
FRAME IT
Deep questions to help reframe your thinking and give you CLARITY on the problem only you solve. Because you can’t see the label from inside the jar.
NAME IT
Positioning tools to define the Category-of-One that solves that problem, and give CONTEXT for people to see your unique perspective.
CLAIM IT
Languaging to find the words that people repeat back to you and can’t help but share. These build COURAGE to make it happen.
How does it work?
You’ll walk away with:
Written summary of the call, so nothing gets lost
A diagnosis of the core challenge surfaced through a guided deep dive
A snapshot of the problem you fight, the space you’ll claim, and the distinctive angles only you can own.
Language you can use, built upon proof points you can own
A short action plan with the next 3 steps
I’m not going to sugar coat immediate success … it doesn’t work like that but I promise you will leave the call with more clarity, confidence and crucially courage than you started with
Why Me?
I've spent 30+ years driving growth for household name companies, ambitious start ups and passionate founders across Europe, Asia and Oceania.
I’ve used this experience to help businesses pivot to a direction with momentum and purpose:
Helping them COMMUNICATE it to the world and have impact
Giving them CLARITY in what they can be Uncopyable at
Giving them the COURAGE to make it happen
Ready to start?
Haven’t done the free 20-min Kickstarter? Start here
Already had it?
Jump straight to the 90-min Quick Wins Call
Some Testimonials From Recent Clients….
“With your guidance and structure, this went from interesting to actionable.”
Steve S.,
Founder
“You reflected my strengths back in language I can finally use.”
Neil C.,
Travel Entrepreneur
“You took ‘differentiate’ from cliché to system. Practical tools, real insight.”
Clive G.,
Consultant
Need help?
Don't worry, we got you.
Here are some answers for your questions.
90 minutes. Focused and practical.
If we need a few extra minutes we’ll have them. I want you to feel more value than you pay for.
The cost of the call is $250 exc GST (approx $165 USD, £130 GBP) including the call itself, some pre-work on information you send me about your business and templates and action plans afterwards
Australian customers: 10% GST ($25 AUD) added at check out
International customers: no GST
Final price charged in AUD
Yes. We use this to understand your biggest challenge and answer that tricky ‘can we work together’ question. Book your Kickstarter call here
It saves time as we get the most out of your 90 minutes
Maybe. 100% your call.
If you want to go deeper I’ll share some options and we’ll scope together. I will take the cost of the Quick Wins Call off any future work with me.
If we don’t, you’ll still leave with clarity, action and renewed conviction
And, if you zap me a quick question I’ll always revert
Founders and their businesses who’ve hit the Doldrums: high effort, low progress, dwindling confidence.
You care about relevance, not just revenue. You want direction you can act on.
I just thought of this question. Yes you can
Yes, unless you prefer not. Recording, transcript and summary are shared afterwards
Zoom for the call. TidyCal for booking. Stripe for payment. Book and pay using the link on this page and get instant calendar invites
Share what you can:
Your website and LinkedIn profile
Your target market profile
Links to 1-2 competitors
One artefact that feels like you (deck, page, email)
We’ll also have the inputs from the Kickstarter
Want an NDA signed? No bother, just send it through
You won’t, and anyone promising that is selling fairy dust. This is a journey. Effort in = results out.
However, you WILL leave with clear direction, immediate actions and confidence.
We’ll surface the Monster you’re fighting, the Category-of-One you can own, and your Uncopyable “ways in”
If there’s no value, I’ll refund you. 100% within 30 days. Simple.
I’m not here to hustle you; I’m here to help you move forward
A recording*, transcript and concise written summary
Clarity on the real problem you’re trying to solve. Not the polite one
Your Monster → Category-of-One → Uncopyability snapshot
Early working language that buyers, investors or customers can remember and repeat
Immediate next steps (unless you prefer not)
If you want a generic “be different” approach this isn’t for you.
If you won’t share truth, I can’t help you find edge
Life happens. Just give me 24 hours’ notice to reschedule
I’m in Sydney Australia and make my availability time zone friendly. If you’re really struggling to find a slot let me know.
© 2026 Adrian Sandy, Inc. All rights reserved.